{"componentChunkName":"component---src-templates-blog-post-js","path":"/SAAS-pricing-pages/","result":{"data":{"site":{"siteMetadata":{"title":"Catwomaniya"}},"mdx":{"id":"f018979e-9fff-5735-831d-7ec5834fe175","excerpt":"There are a lot of best practices for SaaS pricing pages out there, with giants like  HubSpot ,  Snowflake  being the authorities. Recently, I was working on…","body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {\n  \"title\": \"How to price your SAAS product - An analysis of the top 100 SAAS companies\",\n  \"date\": \"2020-12-31\",\n  \"description\": \"\"\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"There are a lot of best practices for SaaS pricing pages out there, with giants like \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.hubspot.com/\"\n  }), \"HubSpot\"), \", \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.snowflake.com/\"\n  }), \"Snowflake\"), \" being the authorities. Recently, I was working on changing our pricing strategy and landing page strategy,  for which I though of looking at experts.\"), mdx(\"p\", null, \"The SaaS pricing page is usually the final factor in the decision chain whether to buy your product or not. That\\u2019s why you should pay a lot of attention to it and optimize it to get more conversions. \"), mdx(\"p\", null, \"I thought the best way would be to look at the pricing pages of \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.forbes.com/cloud100/#4632170c5f94\"\n  }), \"The Cloud 100\"), \" \\u2014 a list compiled by Forbes of the most successful SaaS products in the world. It\\u2019s safe to say, then, that this group knows a thing or two about growth.\"), mdx(\"p\", null, \"To see this data in the form of an infographic, you can skip straight down to the bottom on this page.\"), mdx(\"h2\", null, \"Highlights\"), mdx(\"p\", null, \"There is quite a bit of data here so this is a overview of insights I found from this study, which will be easier for you to get some perspective -\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Average number of packages was 3.5\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Only 10% of the companies recommended their highest package as the best option\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"72% companies listed their packages from Low to High\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"76% companies sell their benefits on page\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Most common CTA was \\u201CTry for free\\u201D, followed by \\u201CContact Sales\\u201D\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"82% companies had a contrasting CTA color\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"64% companies offer a free trial with the most common trial duration being 30 days\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"94% companies had named packages, with the most common names being \\u201CFree, Pro, Enterprise\\u201D etc.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"50% companies offer a freemium model for their services\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"74% companies have their pricing details publicly available\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"36% companies had a detailed feature table in their pricing pages\")), mdx(\"h2\", null, \"Outcome\"), mdx(\"p\", null, \"Now, a more detailed dive into the study to understand the commonalities among the best SaaS pricing pages\"), mdx(\"h4\", null, \"Average number of packages was 3.5\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/cba512f465b93b3ffe5b38706b632d83/0c1c2/s43.png\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"72.97297297297297%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/png;base64,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')\",\n 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Research shows that it\\u2019s better to provide just \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://medium.com/stylumia/the-magical-number-7-2-how-to-grab-attention-8864e0f5592b\"\n  }), \"7 \\xB1 2\"), \" options (5-9 rule) at a time, as humans are able to retain only about 7 things at a time in their short term memory.\"), mdx(\"p\", null, \"Simple is better here.\"), mdx(\"h4\", null, \"Only 10% of the companies recommended their highest package as the best option\"), mdx(\"p\", null, \"SaaS pricing pages highlight one particular package as the best option and they often leverage the \\u201C\", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.cobloom.com/blog/saas-pricing-models\"\n  }), \"Center Stage effect\"), \"\\u201D in some form to do so.\"), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.pipedrive.com/\"\n  }), \"Pipedrive\"), \" has a clear, effective application on their pricing page and their \\u201CPro\\u201D plan has a \\u201CMost Popular\\u201D label, and the columns are slightly offset from the others to further highlight it. The way Pipedrive highlights their middle option is interesting, and well designed : \"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/4a97578f65787c6f8395878eee83fff3/af375/s30.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"39.86486486486486%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Pipedrive pricing page\",\n    \"title\": \"Pipedrive pricing page\",\n    \"src\": \"/static/4a97578f65787c6f8395878eee83fff3/1c72d/s30.jpg\",\n    \"srcSet\": [\"/static/4a97578f65787c6f8395878eee83fff3/a80bd/s30.jpg 148w\", \"/static/4a97578f65787c6f8395878eee83fff3/1c91a/s30.jpg 295w\", \"/static/4a97578f65787c6f8395878eee83fff3/1c72d/s30.jpg 590w\", \"/static/4a97578f65787c6f8395878eee83fff3/a8a14/s30.jpg 885w\", \"/static/4a97578f65787c6f8395878eee83fff3/fbd2c/s30.jpg 1180w\", \"/static/4a97578f65787c6f8395878eee83fff3/af375/s30.jpg 2148w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"h4\", null, \"72% companies listed their packages from Low to High\"), mdx(\"p\", null, \"People normally read from left to right, as we expect prices to escalate from left to right. 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High-low pricing uses price anchoring to leverage sales, as the product value is associated with the original \\u201Cpremium\\u201D price, so when a discount is applied, people think it\\u2019s a great deal (similar to what happens in retail industry). Which is why, there\\u2019s 12% of companies that did price their plans as High to Low.\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/bc59b38db1b195b0634dda1321c2fea0/99197/s32.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"55.4054054054054%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Mailchimp pricing page\",\n    \"title\": \"Mailchimp pricing page\",\n    \"src\": \"/static/bc59b38db1b195b0634dda1321c2fea0/1c72d/s32.jpg\",\n    \"srcSet\": [\"/static/bc59b38db1b195b0634dda1321c2fea0/a80bd/s32.jpg 148w\", \"/static/bc59b38db1b195b0634dda1321c2fea0/1c91a/s32.jpg 295w\", \"/static/bc59b38db1b195b0634dda1321c2fea0/1c72d/s32.jpg 590w\", \"/static/bc59b38db1b195b0634dda1321c2fea0/a8a14/s32.jpg 885w\", \"/static/bc59b38db1b195b0634dda1321c2fea0/fbd2c/s32.jpg 1180w\", \"/static/bc59b38db1b195b0634dda1321c2fea0/99197/s32.jpg 2191w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"h4\", null, \"76% companies sell their benefits on page\"), mdx(\"p\", null, \"It\\u2019s a fairly obvious thing to mention additional information along with the pricing details as a common search query for Saas companies is \", \"[Company Name]\", \" + \", \"[Pricing]\", \". \"), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://zapier.com/\"\n  }), \"Zapier\"), \" has their FAQ section along with the plans, addressing key questions relevant to making a buying decision. They talk about offering discounts here and the platform\\u2019s no-coding capability.\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/07dfd9a6fa614297440b9343b397fe97/56b68/s33.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"102.7027027027027%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Zapier pricing page with FAQ section\",\n    \"title\": \"Zapier pricing page with FAQ section\",\n    \"src\": \"/static/07dfd9a6fa614297440b9343b397fe97/1c72d/s33.jpg\",\n    \"srcSet\": [\"/static/07dfd9a6fa614297440b9343b397fe97/a80bd/s33.jpg 148w\", \"/static/07dfd9a6fa614297440b9343b397fe97/1c91a/s33.jpg 295w\", \"/static/07dfd9a6fa614297440b9343b397fe97/1c72d/s33.jpg 590w\", \"/static/07dfd9a6fa614297440b9343b397fe97/a8a14/s33.jpg 885w\", \"/static/07dfd9a6fa614297440b9343b397fe97/fbd2c/s33.jpg 1180w\", \"/static/07dfd9a6fa614297440b9343b397fe97/56b68/s33.jpg 1252w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"h4\", null, \"Most common CTA was \\u201CTry for free\\u201D, followed by \\u201CContact Sales\\u201D\"), mdx(\"p\", null, \"Your calls-to-action should be in bold colors so that they\\u2019re easy to read. The most popular CTAs were, in order  :\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"Try for free (26%)\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"Contact Sales (18%)\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"Sign Up (12%)\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"Get a Demo (10%)\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"Others including Buy Now, I\\u2019m interested etc. (34%)\")), mdx(\"p\", null, \"So, there\\u2019s definitely an increase in companies who have started providing a free trial option to their services. \"), mdx(\"p\", null, \"Look at \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.notion.so/product\"\n  }), \"Notion\\u2019s\"), \" pricing page :\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/46770aabecf5a6d5c70c1d3d988fe765/7fece/s38.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"62.16216216216216%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Notion pricing page\",\n    \"title\": \"Notion pricing page\",\n    \"src\": \"/static/46770aabecf5a6d5c70c1d3d988fe765/1c72d/s38.jpg\",\n    \"srcSet\": [\"/static/46770aabecf5a6d5c70c1d3d988fe765/a80bd/s38.jpg 148w\", \"/static/46770aabecf5a6d5c70c1d3d988fe765/1c91a/s38.jpg 295w\", \"/static/46770aabecf5a6d5c70c1d3d988fe765/1c72d/s38.jpg 590w\", \"/static/46770aabecf5a6d5c70c1d3d988fe765/a8a14/s38.jpg 885w\", \"/static/46770aabecf5a6d5c70c1d3d988fe765/fbd2c/s38.jpg 1180w\", \"/static/46770aabecf5a6d5c70c1d3d988fe765/7fece/s38.jpg 1467w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"As you can see, startups seem to be pushing self-service free trials instead of demos with sales staff.\"), mdx(\"h4\", null, \"82% companies had a contrasting CTA color\"), mdx(\"p\", null, \"Determining what color combinations can be used to match a company\\u2019s branding and create the psychological triggers necessary to convert an audience.\"), mdx(\"p\", null, \"According to Unbounce, a rule of thumb for CTA color is to \\u201Clook for the dominant hue of your page and pick its contrasting color for your call to action\\u201D, which is what most Saas companies are doing.\"), mdx(\"p\", null, \"Here\\u2019s a weird example, \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://amplitude.com/\"\n  }), \"Amplitude\"), \", chose not to highlight their Free plan\\u2019s CTA with a contrasting color, so when you open the page for the first time, you\\u2019re going to look at the two \\u201CContact Us\\u201D options because they stand out. Normally, when you have a \\u201CFree\\u201D plan, companies tend to use it as a top-of-the-funnel package to get leads from, but Amplitude wants to focus on the \\u201CGrowth\\u201D and \\u201CEnterprise\\u201D plans.\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/071c877442a88a63a8994a84a409c39a/b7f47/s36.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"68.24324324324324%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Amplitude pricing page\",\n    \"title\": \"Amplitude pricing page\",\n    \"src\": \"/static/071c877442a88a63a8994a84a409c39a/1c72d/s36.jpg\",\n    \"srcSet\": [\"/static/071c877442a88a63a8994a84a409c39a/a80bd/s36.jpg 148w\", \"/static/071c877442a88a63a8994a84a409c39a/1c91a/s36.jpg 295w\", \"/static/071c877442a88a63a8994a84a409c39a/1c72d/s36.jpg 590w\", \"/static/071c877442a88a63a8994a84a409c39a/a8a14/s36.jpg 885w\", \"/static/071c877442a88a63a8994a84a409c39a/fbd2c/s36.jpg 1180w\", \"/static/071c877442a88a63a8994a84a409c39a/b7f47/s36.jpg 1804w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"h4\", null, \"64% companies offer a free trial with the most common trial duration being 30 days\"), mdx(\"p\", null, \"Offering a free trial allows users to see the value of a service and to influence their buying decisions, while creating an urgency to purchase. Free trial is a lead generation technique that can be powerful for Saas software.\"), mdx(\"p\", null, \"For example, here \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.sumologic.com/\"\n  }), \"Sumologic\"), \", has a clear \\u201CStart 30-day free trial\\u201D CTA button, influencing people to try and understand all of their products features, giving user ample amount of time to reach that \\u201Caha!\\u201D moment.\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/6aa446ccda910ff34b3282b3e1ad142a/048e0/s34.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"58.78378378378378%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Sumologic pricing page\",\n    \"title\": \"Sumologic pricing page\",\n    \"src\": \"/static/6aa446ccda910ff34b3282b3e1ad142a/1c72d/s34.jpg\",\n    \"srcSet\": [\"/static/6aa446ccda910ff34b3282b3e1ad142a/a80bd/s34.jpg 148w\", \"/static/6aa446ccda910ff34b3282b3e1ad142a/1c91a/s34.jpg 295w\", \"/static/6aa446ccda910ff34b3282b3e1ad142a/1c72d/s34.jpg 590w\", \"/static/6aa446ccda910ff34b3282b3e1ad142a/a8a14/s34.jpg 885w\", \"/static/6aa446ccda910ff34b3282b3e1ad142a/fbd2c/s34.jpg 1180w\", \"/static/6aa446ccda910ff34b3282b3e1ad142a/048e0/s34.jpg 2061w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Here are some interesting numbers from the study :\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"64% offer a Free Online Trial\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"41% offer a 30-day free trial\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"18% offer a 2-week free trial\")), mdx(\"h4\", null, \"94% companies had named packages, with the most common names being \\u201CFree, Pro, Enterprise\\u201D etc.\"), mdx(\"p\", null, \"While some SaaS companies choose to name their packages in relation to their price (with names like \\u2018Basic\\u2019, \\u2018Premium\\u2019, etc.), some grab the opportunity to target segments of their visitors and name the packages by who they\\u2019re for.\"), mdx(\"p\", null, \"However, it\\u2019s common to get packages targeted at businesses at specific stages of growth, or, to have packages based on number of users.\"), mdx(\"p\", null, \"For example, here\\u2019s \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://carta.com/\"\n  }), \"Carta\"), \" for reference :\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/79112190c0b886bf55d4b794930cca65/82b8c/s39.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"47.2972972972973%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Carta pricing page\",\n    \"title\": \"Carta pricing page\",\n    \"src\": \"/static/79112190c0b886bf55d4b794930cca65/1c72d/s39.jpg\",\n    \"srcSet\": [\"/static/79112190c0b886bf55d4b794930cca65/a80bd/s39.jpg 148w\", \"/static/79112190c0b886bf55d4b794930cca65/1c91a/s39.jpg 295w\", \"/static/79112190c0b886bf55d4b794930cca65/1c72d/s39.jpg 590w\", \"/static/79112190c0b886bf55d4b794930cca65/a8a14/s39.jpg 885w\", \"/static/79112190c0b886bf55d4b794930cca65/fbd2c/s39.jpg 1180w\", \"/static/79112190c0b886bf55d4b794930cca65/82b8c/s39.jpg 1960w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"and \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.lucidchart.com/pages/\"\n  }), \"Lucidchart\"), \" :\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/a8c22d5a9770275f836d8ee54753e3cb/0a188/s40.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"42.567567567567565%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Lucidchart pricing page\",\n    \"title\": \"Lucidchart pricing page\",\n    \"src\": \"/static/a8c22d5a9770275f836d8ee54753e3cb/1c72d/s40.jpg\",\n    \"srcSet\": [\"/static/a8c22d5a9770275f836d8ee54753e3cb/a80bd/s40.jpg 148w\", \"/static/a8c22d5a9770275f836d8ee54753e3cb/1c91a/s40.jpg 295w\", \"/static/a8c22d5a9770275f836d8ee54753e3cb/1c72d/s40.jpg 590w\", \"/static/a8c22d5a9770275f836d8ee54753e3cb/a8a14/s40.jpg 885w\", \"/static/a8c22d5a9770275f836d8ee54753e3cb/fbd2c/s40.jpg 1180w\", \"/static/a8c22d5a9770275f836d8ee54753e3cb/0a188/s40.jpg 1908w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"h4\", null, \"50% companies offer a freemium model for their services\"), mdx(\"p\", null, \"That\\u2019s right, 50% in the Forbes list operate on a freemium model, with the vast majority of the rest relying on free trials. \"), mdx(\"p\", null, \"According to Weekly Growth, early stage SaaS startups are \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"http://weeklygrowth.com/saas-freemium-or-free-trial-complete-guide/\"\n  }), \"best off with a freemium model\"), \" because it is more likely to attract early adopters, Offering a freemium product opens up a business\\u2019s top-of-funnel much more than any trial or sales demo could.\"), mdx(\"p\", null, \"Freemium is a good tactic for products with \\u201Crising consumption\\u201D like here, in the case with \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.canva.com/\"\n  }), \"Canva\"), \" :\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/673df6fb1d6382598a4e193824e715e1/527f3/s42.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"72.97297297297297%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Canva pricing page\",\n    \"title\": \"Canva pricing page\",\n    \"src\": \"/static/673df6fb1d6382598a4e193824e715e1/1c72d/s42.jpg\",\n    \"srcSet\": [\"/static/673df6fb1d6382598a4e193824e715e1/a80bd/s42.jpg 148w\", \"/static/673df6fb1d6382598a4e193824e715e1/1c91a/s42.jpg 295w\", \"/static/673df6fb1d6382598a4e193824e715e1/1c72d/s42.jpg 590w\", \"/static/673df6fb1d6382598a4e193824e715e1/a8a14/s42.jpg 885w\", \"/static/673df6fb1d6382598a4e193824e715e1/fbd2c/s42.jpg 1180w\", \"/static/673df6fb1d6382598a4e193824e715e1/527f3/s42.jpg 1754w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"h4\", null, \"74% companies have their pricing details publicly available\"), mdx(\"p\", null, \"Of all the companies that had a landing page, 74% of the companies chose to show their pricing details available publicly, for some/all plans. The rest had no pricing available and all of the prices were available on request by contacting the sales people.\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/a9010/s41.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"45.27027027027027%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Pendo pricing page\",\n    \"title\": \"Pendo pricing page\",\n    \"src\": \"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/1c72d/s41.jpg\",\n    \"srcSet\": [\"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/a80bd/s41.jpg 148w\", \"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/1c91a/s41.jpg 295w\", \"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/1c72d/s41.jpg 590w\", \"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/a8a14/s41.jpg 885w\", \"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/fbd2c/s41.jpg 1180w\", \"/static/e8fedcd1474dfd4a794c5ebc6c94edbb/a9010/s41.jpg 1849w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"p\", null, \"Here, \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.pendo.io/\"\n  }), \"Pendo\"), \", is showing all of its pricing plans and packages but it\\u2019s not displaying the actual prices.\"), mdx(\"h4\", null, \"36% companies had a detailed feature table in their pricing pages\"), mdx(\"p\", null, \"At a glance, features tables look like an odd choice for software companies \\u2014 they take up a lot of space and they are much easier for a machine to process than a human. Yet, companies choose to have it included in their pricing pages.\"), mdx(\"p\", null, \"I looked at other companies, and they had additional information with their pricing and plans, like feature tables, sliding meter, etc.\"), mdx(\"p\", null, \"In the case of \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://pos.toasttab.com/\"\n  }), \"Toast\"), \", they have an optional pop-up feature table along with the existing list of essential features.\"), mdx(\"p\", null, mdx(\"span\", _extends({\n    parentName: \"p\"\n  }, {\n    \"className\": \"gatsby-resp-image-wrapper\",\n    \"style\": {\n      \"position\": \"relative\",\n      \"display\": \"block\",\n      \"marginLeft\": \"auto\",\n      \"marginRight\": \"auto\",\n      \"maxWidth\": \"590px\"\n    }\n  }), \"\\n      \", mdx(\"a\", _extends({\n    parentName: \"span\"\n  }, {\n    \"className\": \"gatsby-resp-image-link\",\n    \"href\": \"/static/70cd1e07d8e3002fe0eb387c8f772189/9465e/s43.jpg\",\n    \"style\": {\n      \"display\": \"block\"\n    },\n    \"target\": \"_blank\",\n    \"rel\": \"noopener\"\n  }), \"\\n    \", mdx(\"span\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-background-image\",\n    \"style\": {\n      \"paddingBottom\": \"106.08108108108108%\",\n      \"position\": \"relative\",\n      \"bottom\": \"0\",\n      \"left\": \"0\",\n      \"backgroundImage\": \"url('data:image/jpeg;base64,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')\",\n      \"backgroundSize\": \"cover\",\n      \"display\": \"block\"\n    }\n  })), \"\\n  \", mdx(\"img\", _extends({\n    parentName: \"a\"\n  }, {\n    \"className\": \"gatsby-resp-image-image\",\n    \"alt\": \"Toast feature table in their pricing page\",\n    \"title\": \"Toast feature table in their pricing page\",\n    \"src\": \"/static/70cd1e07d8e3002fe0eb387c8f772189/1c72d/s43.jpg\",\n    \"srcSet\": [\"/static/70cd1e07d8e3002fe0eb387c8f772189/a80bd/s43.jpg 148w\", \"/static/70cd1e07d8e3002fe0eb387c8f772189/1c91a/s43.jpg 295w\", \"/static/70cd1e07d8e3002fe0eb387c8f772189/1c72d/s43.jpg 590w\", \"/static/70cd1e07d8e3002fe0eb387c8f772189/a8a14/s43.jpg 885w\", \"/static/70cd1e07d8e3002fe0eb387c8f772189/fbd2c/s43.jpg 1180w\", \"/static/70cd1e07d8e3002fe0eb387c8f772189/9465e/s43.jpg 1257w\"],\n    \"sizes\": \"(max-width: 590px) 100vw, 590px\",\n    \"style\": {\n      \"width\": \"100%\",\n      \"height\": \"100%\",\n      \"margin\": \"0\",\n      \"verticalAlign\": \"middle\",\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\"\n    },\n    \"loading\": \"lazy\"\n  })), \"\\n  \"), \"\\n    \")), mdx(\"h2\", null, \"Difference between enterprise and startup SAAS pricing pages\"), mdx(\"p\", null, \"The most striking difference is that a SaaS startup is almost twice as likely to show its pricing than an enterprise SaaS company.\"), mdx(\"p\", null, \"Also, startups are more likely to have a mixture of priced and \\u2018contact us\\u2019 packages. 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